State of the Art. Safe. Efficient. Stylish. Practical. Engaging. Ecological. There are lots of reasons to own a Prius. What is most important to you? The Prius checks off a lot of "must have" boxes. Driving a safe, stylish car is always preferable. Prius has cargo and passenger space that does not force you to compromise. Prius also encourages you to "beat your best score" by teaching you how to drive as efficiently as possible via readouts and coaching screens. In the end, Prius will save you at the pump as well. Regardless of your reason for buying, the Toyota Prius is a logical choice.

Prius One

$23,475 Starting MSRP

Prius One Key Standard Features:

Star Safety System
Vehicle Proximity Notification System (VPNS)
Toyota Safety Sense™ 
Pre-Collision System with Pedestrian Detection(PCS w/PD)
Lane Departure Alert with Steering Assist (LDA w/SA)
Automatic High Beams (AHB)
Full-Speed Dynamic Radar Cruise Control (DRCC)
Integrated Backup Camera

Peace of Mind
Toyota Care

Functional Comfort
54/50/52 (MPG City/Highway/Combined)
Bi-LED projector Low- and High-beam Headlights with Auto-off Feature
LED Daytime Running Lights (DRL) with On/Off Feature
Power Windows with Auto Up/Down
Power Door Locks
Heated Power Outside Mirrors
15-inch Alloy Wheels with Full Wheel Covers
Variable Intermittent Windshield Wipers
60/40 Split Fold-down Rear Seats with Center Armrest
Tilt/telescopic steering wheel with Audio, Multi-Information Display (MID) and Bluetooth® Hands-free Phone Controls
Smart Key System on Driver's Door with Push Button Start
Two 12V Auxiliary Power Outlets (front and rear)

Prius Two

$24,685 Starting MSRP

Prius Two Standard Feature Additions Compared to Prius One Model:

Intermittent Rear Window Wiper

Seatback Pockets


Two-tone (black and gunmetal) Front and Rear Bumpers

Piano-black Side-skirt Rocker Panels

Blind Spot Monitor (BSM)and Rear Cross-Traffic Alert (RCTA), Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)

Prius Two Eco

$25,165 Starting MSRP

Prius Two Eco Standard Feature Additions Compared to Prius Two Model:

58/53/56 (MPG City/Highway/Combined)

Bi-LED projector low- and high-beam headlights with auto on/off feature

Smart Key System30 on three doors with Push Button Start and remote illuminated entry

Lithium-ion (Li-ion) Battery


Cargo area lightweight tonneau cover

Prius Three

​$26,735 Starting MSRP

Prius Three Standard Feature Additions Compared to Prius Two Model:
Entune™ Premium Audio with Integrated Navigation
Tilt/telescopic Steering Wheel with Audio, Multi-Information Display (MID) and Bluetooth Hands-free Phone Controls
Smart Key System on Three Doors with Push Button Start and Remote Illuminated Entry
Qi-compatible Wireless Smartphone Charging with Charge Indicator Light
Lithium-ion (Li-ion) Battery

Power tilt/slide moonroof with Sliding Sunshade
Color Head-Up Display (HUD) with Speedometer, Navigation and Hybrid System Indicator

Prius Three Touring

$28,115 Starting MSRP

Prius Three Touring Standard Feature Additions Compared to Prius Three Model:
Integrated fog lights and LED Accent Lights
17-inch Alloy Wheels 
Touring Grade Unique Rear Bumper Treatment
SofTex®-trimmed Front Seats 

Prius Four

$29,685 Starting MSRP

Prius Four Standard Feature Additions Compared to Prius Three Model:
Entune™ Premium Audio with Integrated Navigation with 11.6-in. HD Multimedia Display
Rain-sensing Variable Intermittent Windshield Wipers
Power-adjustable Driver's Seat
Cargo area tonneau cover
Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)

Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)

Prius Four Touring

$30,565 Starting MSRP

Prius Four Standard Feature Additions Compared to Prius Four Touring Model:
Integrated Fog Lights and LED Accent Lights
17-inch 5-spoke Alloy Wheels
Touring Grade Unique Rear Bumper Treatment

Toyota Safety Sense

Crash protection starts with crash prevention. Collisions that result in injury may be caused by the delay in a driver’s recognition of the situation and their ability to react accordingly. According to NHTSA, there were
almost 5.7 million reported crashes in 2014, many of which were avoidable.
Toyota Safety Sense™ (TSS) is designed to help protect drivers, passengers, people in other vehicles on the road and pedestrians (TSS-P and Automatic High Beams) from harm. TSS is comprised of advanced active safety packages anchored by automated pre-collision warning3 and braking. TSS represents the latest milestone in our long history of creating advancements and innovations in safety that have helped prevent crashes and protect people.

Drivers should always be responsible for their own safe driving. Please always pay attention to your surroundings and drive safely. Depending on the conditions of roads, vehicles, and weather, etc., the system(s) may not work as intended. See Owner’s Manual for details. 

Entune Audio Infotainment

Fun apps. Smart tech. The available Entune™ systems help you stay connected and informed.

Complimentary Subscription
Complimentary access to apps and data services for all new Toyota vehicles equipped with the available Entune® App Suite.

More Apps
Access your playlist, plan your night out and more with the available Entune® App Suite.

Advanced Voice Recognition
You ask. Entune™ listens. Hands-free controls add convenience to your drive. 

Smarter Directions
Explore more. The available Entune™ App Suite 35 and navigation systems 27 are ready to help you find your way.

Be sure to obey traffic regulations and maintain awareness of the road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and service subject to change.

Advanced voice recognition capabilities vary by head unit.

Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details.

Toyota Care

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include ToyotaCare with the purchase or lease of every new Toyota. ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first

Engine Oil and Filter Change
Rotate Tires
Multi-Point Inspection
Inspect & Adjust Fluid Levels

24-hour roadside assistance is also included for 2 years and unlimited miles.
Battery Jump Start
Lockout Protection
Emergency Fuel Delivery
Tire Service
Impaired tire will be replaced with your inflated spare.
To the nearest Toyota dealership (or to the Toyota dealership
of your choice within 25 miles of the nearest dealer).
Extrication from any ditch, mud, sand or snow. Vehicle must be immediately adjacent to a regularly travelled road and capable of being serviced with standard servicing equipment.

Toyota Owners App  -- HELP IS JUST A CLICK AWAY!
With the Toyota Owner’s App, Roadside Assistance is there to help you whenever and wherever you need it! Submit Roadside Assistance requests Locate dealer service offers View and keep track of service history records Store photos of your registration and insurance documents Explore indicators, manuals and videos associated with your vehicle Search Owner’s Manuals, warranty information and scheduled maintenance guides.